About
Built from distributor sales experience.
Designed for better commercial execution.
Zeltix was founded from first-hand experience of specialist distribution and the commercial gaps that appear when sales teams, territories, follow-up and CRM activity have to stay aligned. We combine distributor sales experience with managed commercial systems designed around the way these businesses already operate.
Our Perspective
The future of distributor sales isn't more software.
It's better commercial execution.
WHO WE SERVE
Territory-based commercial operations
Long-cycle relationship selling
Regulated products and governed workflows
Managed commercial execution
Founders
Co-Founder & CEO
I’ve spent more than a decade working across medical aesthetics, healthcare distribution and commercial sales, seeing first-hand where opportunities are lost between territories, account coverage, follow-up and day-to-day execution.
I co-founded Zeltix to help specialist distributors close those gaps without replacing the sales teams or systems they already rely on.
I lead Zeltix’s commercial strategy and deployment design, translating real distributor challenges into practical managed systems built around how each business operates.
Co-Founder & CTO
I design the technical architecture behind Zeltix, turning complex commercial requirements into dependable systems that integrate with the tools distributors already use.
I lead workflow architecture, integrations, data handling and the intelligence layer behind each deployment, with a focus on reliability, security and clear operational boundaries.
The objective is not automation for its own sake. It is infrastructure that works consistently, connects properly and creates measurable operational value.
Zeltix is designed to strengthen the people responsible for customer relationships, not replace them. The system handles repeatable commercial execution around the team so representatives can spend more time on judgement, relationships and selling.
Sales teams · CRM · Communications · Lead routing · Follow-up · Account coverage · Reporting
Principles
01
Every workflow is designed around how distributors actually operate, not generic sales processes.
02
We don’t simply provide software. We design, deploy, optimise, and continuously manage the infrastructure behind it.
03
AI should strengthen commercial teams by improving execution, consistency, and visibility while keeping people at the centre of every customer relationship.
